Car Turns To Robot (Transfomer)?

August 29th, 2005 at 09:55pm tiger Entry Filed under: Commercial AD, Oddly Enough

Have you ever watch the cartoon call “Transfomer” before? A series of cartoon story about The Autobots that able to resemble into cars and trucks. There are many Transfomer fans around the world. You can even find the Detail Information of Transfomer in Wikipedia. Recently received a forwarded email pictures of Transfomer. It’s NOT the cartoon you saw in TV, is the advertising campaign promotion from Citroën of its latest model - the C4

The ad features a Citroën C4 Coupe that, sensing it is alone in a car park, transforms into a towering robot that dances to electronic dance-pop hit ‘Jacques Your Body’ before turning back into the C4 Coupe as its owner approaches.

The AD successfully generating a ‘wow’ factor rather than presenting the consumer with ‘just another car on the road’, Citroën has also benefited from widespread distribution of the ad via viral email networks .

Category : Commercial AD, Oddly Enough

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