Myvi A Clear Winner to Proton
August 19th, 2005 at 09:31pm tiger Entry Filed under: Auto News, Malaysia
While the outlook of proton remain unclear.Perodua future earning is pretty clear.
News Update from Thestar
“Perodua had to-date received 52,000 bookings for Myvi since its launch in May and delivered 10,000 units. The company was gradually increasing its daily production capacity at the Rawang plant from 150 units currently to 180 by next month and 200 by year-end.”
Yet although the advertising campaign is not so strong as Savvy. (you might noticed that Savvy Advertisement is getting bigger recently in all major newspaper and magazine.) But myvi sales is much better than Savvy.
“Build Tougher Than You Think”. Savvy Slogan seems not strong enough to attract car buyer buying desire. When it come to buying car your emotion always take the control that is : how you feel(comfort), how beautiful(car design) and the car selling price will alway come last to decide. Buyer maybe still cannot imagine how a mini hatchback car can be as tough as a MPV car…Or they simply just dont believe?
Category : Auto News, Malaysia
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